System Blue Branding Guidelines

The System Blue logo is the first component of a brand identity that we intend to make as recognizable as Nike, Starbucks, or Google.

Brand consistency is the way forward.

We look forward to working in partnership with you and welcome any questions you may have about the content and recommendations of this guide.

↓ Download the System Blue brand guidelines and logo (10.5mb zip file)

Download the System Blue endorsement video bumpers

• ↓ "I Proudly Perform On System Blue" (mp4 file)
• ↓ "We Proudly Perform On System Blue" (mp4 file)

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